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      CUSTOMER CASE STUDY

      CUSTOMER. HealthBest Private Limited; Brands: HealthBest
      CASE STUDY NO. IN-CS-202109-005
      BY Khaja Aziz Uddin
      DATE April 12, 2022
      VERSION 1.1
      The Eunimart team has worked closely with Healthbest for more than 9 months
      and has exceptionally coordinated and helped to expand our business across
      multiple marketplaces International 

      Ever since we were onboarded, Eunimart has provided the highest quality of
      listings on the different portals including Bonanza, eBay, Amazon AE, Shopee
      SG and other portals.

      Eunimart Platform also gave us a complete 360 degree view of our business map
      from Omnichannel Management to various level integrations, all at a single
      place of solution.

      • Ms. Shachi Shah I Founder & Brand Owner, Nov 2021.
      Company / Brand
      • HealthBest Private Limited / HealthBest
      Introduction / Background
      • You grow by helping others. This was the attitude of the pharma
        graduate Sachi Shah from Ahmedabad, who wanted to give back to the
        society by doing something of her own. She had the perfect
        background for it. In 2010, she jumped into her 35 years old family
        business of manufacturing and exporting syringes and injections to
        Europe, which is now a leading manufacturer of life saving cancer
        and diabetes medicines. Her experience in this made it easier for
        her to start her own business in a similar field.
      • After studying the demands and needs, Sachi launched her own brand of
        supplementary medications and herbal products by 2015, named Health
        Best. With the changing trends during the COVID pandemic, she got in
        touch with some international distributors and started exporting to
        Ghana, UAE and Latin America. Later she thought of expanding her
        business into ecommerce too.
      Digital Presence (Pre-Eunimart)
      Geographic Presence (Pre-Eunimart)
      • India
      Financials (Pre-Eunimart)
      • Monthly GMV – 300,000 INR
      • Manpower cost – 20 People engaged in the eCommerce business
      • Marketing Investment – 15% Investment
      • # of SKUs – 25 SKU
      Challenges / Issues
      • Limited traffic in domestic marketplaces
      • Lack of understanding for cross border selling
      • No presence in International Marketplaces
      Solutions by Eunimart 
      Onboarding Date
      • April 2021
      International Expansion
      • Grew from 5 domestic channels to access 4 International Regions (USA,
        UEA, SEA and Nepal),
      Growth in Marketplaces
      • From 5 to 12 marketplaces.  Amazon IN, Flipkart, Firstcry, 1mg,
        Pharmeasy,Bigbasket, Amazon AE, Bonanza, Zifiti, Ebay, Daraz NP,
        Shopee SG
      Omni Channel
      • Ecommerce Marketplaces Integration on Unified Platform for
        Multichannel Ecommerce Management (Domestic & Crossborder)
      Cataloguing
      • SKU count grew from 25 to 55
      Account Health
      • Improved and maintained Good Account Health ratings in all
        Marketplaces.
      Branded Tools
      • A+ Content is implemented in Amazon 
      • Amazon Brand store to be developed
      Supply Chain & Logistics
      • Managed user shipping (domestic and international) with improved
        costs
      Inventory Management
      • Achieved Prime status for seller
      • FBA enabled
      • Replicated into 3 warehouses
      Data Science
      • SEO performed
      • Data analysis was performed and pricing recommendations were
        provided.
      • Customer segmentation and Geographic study to be performed.
      Business Advisory / Expert Guidance
      • Advisory on GTM for Crossborder Selling
      • Cross Border Account Management Consultation
      • Suggestion to Add new product Line
      • Advice to focus on Niche markets were high demand of Dietary
        Supplements (Nepal and SEA Markets)

      *as at March  2022

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